AI shopping agents can't recommend what they can't parse
You cannot buy placement in ChatGPT's shopping results. They are decided by structured data, reviews and consistent pricing — which quietly makes your rogue sellers an AI visibility problem.
Fewer sellers, bigger rogues
Amazon's seller base has shrunk by a third. The unauthorised sellers who survived are bigger, better capitalised and harder to dislodge.
Why your Buy Box disappears when a retailer drops their price
Amazon monitors pricing across external retailers too. Here is what happens when an offline retailer goes below your price point.
The grey market problem most brands are not measuring
Unauthorised sellers are moving real volume, at prices you did not set, through channels you cannot see.
Cross-border leakage: when your EU distributor becomes your UK price problem
How regional inventory finds its way into unintended markets and what to do before it spreads.
Test buys: the evidence gap in most brand protection programmes
Monitoring detects suspicious sellers. A test buy tells you what is actually in the box.
Counterfeiting is not just a luxury brand problem
More than 15 million counterfeit products were identified globally in 2025. Here is what it actually costs your brand.
Price policy without visibility is just a document
Most brands have a price policy. Far fewer have the visibility to enforce it.
Your brand price is set by the market, not by you
How price erosion accumulates across channels and what brands need to stop it becoming structural.
What happens online does not stay online
Retail buyers look at your marketplace presence before they look at your sales presentation.