For eCommerce teams
You are accountable for marketplace revenue and margin. But the price your product actually sells at is set by sellers you never approved, on listings you don't control, influenced by retailers you never spoke to.
For eCommerce and commercial teams, Lupa answers the operational questions that decide the number: who holds the Buy Box today, where the price has broken, which seller or external retailer caused it, and how much volume is being moved by people you never authorised.
Buy Box ownership across every listing. Price compliance by channel, checked daily. New sellers that appeared this week and are worth reviewing. Suppression events, with the external pricing that likely triggered them. Not a quarterly report — a live picture of the channel you are accountable for.
Amazon monitors pricing across Amazon and external retailers, and external prices can influence Buy Box eligibility and pricing decisions. A single offline retailer undercut can cost you the Buy Box, hand the offer to a seller you never approved, and drop conversion — with nobody telling you it happened. Retailer influence traces the cause back to its source.
Erosion accumulates. Each undercut pulls the market price lower, pressures your authorised partners and compounds. Caught early it is a conversation; left alone it becomes the new normal and it is structural. Daily visibility is the difference.
You do not have the time to chase forty unauthorised sellers, and you should not have to. Seller-level sales attribution ranks them by the volume they are actually moving, so you can spend your effort on the three that matter.
Distributor conversations, retailer escalations and internal budget arguments all go better with a timestamped record of what happened, when, and at what price.
Frequently asked
It gives commercial teams the daily operational picture that decides their number: who holds the Buy Box on every listing, where price has broken across channels, which seller or external retailer caused it, and how much volume unauthorised sellers are actually moving. It replaces a quarterly snapshot with a live view of the channel.
Yes. Lupa logs Buy Box suppression events and links them to the external pricing that likely triggered them, so a suppression becomes a traceable cause — an offline retailer undercut, a rogue seller repricing — rather than an unexplained drop in conversion.
Pricing is monitored daily across every channel Lupa covers, so undercuts surface while they are still reversible rather than after they have set the market price.
The capabilities behind it
Request a sample brand report and we will show you exactly what Lupa can see on your products across every channel we monitor.
Request a sample report