Automated Communication
The bottleneck in brand protection is rarely detection. It is the hours between detecting something and getting the right evidence in front of the right person — by which point the seller has often sold through and moved on.
Automated communication is the layer that turns a detected violation into action: evidence assembled automatically, seller notices sent, and the right internal contact alerted based on what kind of violation it is.
Every evidence pack contains historical pricing, seller identity, timestamps, marketplace information and the supporting data behind the violation. It is built the moment the violation is detected, so enforcement starts with the case already made rather than a week of screenshotting.
Where your policy says a seller communication goes out, it goes out — without waiting for someone to notice, draft and send it. Speed matters: a professional operator can sell through their inventory in the time it takes to escalate manually.
Violation type determines the recipient. Legal team, eCommerce manager, account manager — alerted automatically, with no one sitting in the middle deciding who should see what.
Every detection, every evidence pack, every notice and every alert is logged. That record is what distributor conversations, partner escalations and legal action all ultimately rest on.
Frequently asked
Each evidence pack includes historical pricing, seller identity, timestamps, marketplace information and supporting data. It is assembled automatically when a violation is detected and can be used internally or as part of an enforcement workflow.
Lupa automates violation detection, evidence capture, alert routing and seller communications. Price-policy violations, unauthorised sellers and cross-border listings are identified and logged automatically; an evidence pack is assembled; and the right internal contact — legal team, eCommerce manager or account manager — is notified based on the violation type, with no manual routing required.
Where your rules specify it, yes. The policy builder defines which seller types receive a communication and when, so the action follows the rule you set rather than waiting on manual escalation.
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