How Lupa compares
There are several good tools in this space and they are not substitutes for one another. This page is an honest map of what each is built for, and where Lupa fits.
The short version: price trackers tell you what a price was. Seller suites help a seller grow on Amazon. Takedown services remove counterfeits and IP infringements. Lupa tells a brand who is selling its products across every channel, what volume they are moving, what it is doing to price and Buy Box, and produces the evidence to act — including against sellers no takedown will remove.
| Lupa Analytics | Price trackers e.g. Keepa |
Seller suites e.g. Helium 10, Jungle Scout |
Takedown services IP enforcement |
|
|---|---|---|---|---|
| Built for | Brands | Sellers, arbitrageurs, analysts | Amazon sellers | Brands and legal teams |
| Channel coverage | 18+ marketplaces & eRetailers | Amazon | Mainly Amazon | Varies |
| Price history | Yes, across channels | Yes, Amazon — its core strength | Partial | No |
| Unauthorised seller detection | Yes, against your seller list | No | No | Only if counterfeit or IP-infringing |
| Seller-level sales attribution | Yes, confidence-based | No | No | No |
| Retailer influence on Buy Box | Yes | No | No | No |
| Cross-border leakage detection | Yes | No | No | No |
| Policy rules & automated action | Yes | No | No | Manual, case by case |
| Evidence packs | Assembled automatically | No | No | Built manually per case |
| Removes counterfeit listings | Detects and evidences; you or your counsel enforce | No | No | Yes — their core strength |
This comparison reflects what each category of tool is designed to do, not a judgement on quality. Keepa is excellent at Amazon price history. Takedown services are the right answer for counterfeits. They are simply built for different jobs than Lupa is.
Amazon Brand Registry, Project Zero and Transparency address counterfeits and IP violations. Takedown services do the same. But a reseller selling authentic product they lawfully acquired is generally protected by the first-sale doctrine — so none of those tools will remove them.
That is the grey market, and because the goods are genuine, the volume is far larger and far harder to police than counterfeiting. It is also where most brands lose the most margin. More on the grey market problem →
You can't protect what you can't see. Lupa exists to make that layer visible, measurable and actionable.
Frequently asked
Keepa is an Amazon price and sales-rank history tool, widely used and very good at what it does. It tracks pricing and rank on Amazon. Lupa is built for brands rather than sellers or arbitrageurs: it spans 18+ marketplaces, attributes estimated sales at seller level, identifies which external retailer influenced a Buy Box suppression, detects cross-border leakage, and automates policy enforcement and evidence capture. If you need Amazon price history, Keepa is the cheaper answer. If you need to know who is selling your brand and stop them, it is not the same job.
Helium 10 and Jungle Scout are seller-side suites, built to help Amazon sellers find products, research keywords and optimise listings. Their orientation is growth for a seller on Amazon. Lupa's orientation is control for a brand across channels — who is selling your products without authorisation, what it is doing to your price and Buy Box, and what evidence you need to act. Different buyer, different job.
Enforcement services and law firms are effective at removing counterfeit and IP-infringing listings. But a reseller selling authentic product they lawfully acquired is generally protected by the first-sale doctrine, so takedowns do not remove them. That is the grey market, and it is where most brand value leaks. Lupa is built to measure that problem — who is selling, what volume, from which source — so that enforcement effort is directed where it will actually work.
Brand Registry is the foundation of Amazon brand protection and every brand with a trademark should have it. It addresses counterfeits and IP violations. It does not remove an unauthorised seller offering genuine goods, and it tells you nothing about eBay, Walmart, Google Shopping or cross-border leakage. Lupa covers what Brand Registry structurally cannot.
Most brands start there, and it works right up until it doesn't. The failure mode is not that the spreadsheet is wrong — it is that it is a snapshot. It cannot tell you how long a seller has been breaching, how much volume they moved, or which retailer's undercut triggered the Buy Box loss. Those are the things enforcement actually rests on.
Request a sample brand report and we will show you exactly what Lupa can see on your products across every channel we monitor.
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